By the end of 2013 the LAB Profile will be THE PRIMARY TOOL in the business and organizational environment for
UNDERSTANDING,
PREDICTING AND
INFLUENCING PEOPLE’S BEHAVIOR.
Primary Applications of the LAB Profile:
• Understand the real, unstated needs of customers & how they shift in the different interactions they have with suppliers
• Design and manage great customer relationships and solving customer problems
• Mass communication to call customers
• Sales processes and skills to dramatically increase sales
• Product design for attractiveness and ease of use by target audience
• Recruitment: attracting, selecting and managing the right people for the right position
• Manage people’s strengths instead of suffering from their weaknesses
• Coach people by understanding how they create issues and solutions and helping them access their own solutions
Why?
• People, individually or in groups have complex motivations, mostly outside of their own awareness that determine what they like or dislike, decisions they make and what will make or prevent them from doing something. The LAB Profile uncovers these complex motivations.
• LAB Profile is a versatile tool – once you understand what is motivating someone at a below-conscious level the LAB Profile lets you know what to say or do:
1. to get their attention,
2. keep them interested,
3. get them to make a decision, and
4. be productive.
• LAB Profile gives you the precise language to get the results you want (and shows you when to shift strategies to track when your clients shift)
The applications are virtually unlimited in the field of communication, personal effectiveness and problem-solving.
The MBTI introduced the idea that people are different. The LAB Profile is the next step; it has more distinctions, more precision and recognizes that the Context influences how people shift motivations and thinking patterns at different times and places and therefore how to motivate them also needs to change.
Only the LAB Profile has the flexibility both to measure what is happening for groups and individuals and to influence at the deepest level.
